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	<title>Matt Carson - Professional Portfolio</title>
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	<link>http://www.mattcarson.ca</link>
	<description>Graphic Designer &#38; Sports Writer</description>
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		<title>Sympatico Channel Branding</title>
		<link>http://www.mattcarson.ca/featured/sympatico-channel-branding</link>
		<comments>http://www.mattcarson.ca/featured/sympatico-channel-branding#comments</comments>
		<pubDate>Sat, 28 May 2011 18:55:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=312</guid>
		<description><![CDATA[The Fashionist &#8211; Fashion blog, Sympatico Lifestyle Pop-Ed &#8211; Celebrity blog featuring Sloan&#8217;s Patrick Pentland &#38; Dan Levy, Sympatico Celebs Split Decision &#8211; MMA picks &#38; Analysis show featuring Matt Carson &#38; Brett Pearson, Sympatico Sports Live Lounge &#8211; Featured artists preforming live at the Orange Lounge, Sympatico Music The Cheap Seats &#8211; All around [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-320" title="theFashionist" src="http://www.mattcarson.ca/wp-content/uploads/2011/05/theFashionist.jpg" alt="" width="626" height="191" /></p>
<p>The Fashionist &#8211; Fashion blog, Sympatico Lifestyle</p>
<p><img class="alignnone size-full wp-image-321" title="popED_celebedge" src="http://www.mattcarson.ca/wp-content/uploads/2011/05/popED_celebedge.jpg" alt="" width="626" height="191" /></p>
<p>Pop-Ed &#8211; Celebrity blog featuring Sloan&#8217;s Patrick Pentland &amp; Dan Levy, Sympatico Celebs</p>
<p><img class="alignnone size-full wp-image-317" title="SplitDecision" src="http://www.mattcarson.ca/wp-content/uploads/2011/05/SplitDecision.jpg" alt="" width="626" height="191" /></p>
<p>Split Decision &#8211; MMA picks &amp; Analysis show featuring Matt Carson &amp; Brett Pearson, Sympatico Sports</p>
<p><img class="alignnone size-full wp-image-316" title="LiveLounge" src="http://www.mattcarson.ca/wp-content/uploads/2011/05/LiveLounge.jpg" alt="" width="626" height="191" /></p>
<p>Live Lounge &#8211; Featured artists preforming live at the Orange Lounge, Sympatico Music</p>
<p><img class="alignnone size-full wp-image-313" title="CheapSeats" src="http://www.mattcarson.ca/wp-content/uploads/2011/05/CheapSeats.jpg" alt="" width="626" height="191" /></p>
<p>The Cheap Seats &#8211; All around sports blog, Sympatico Sports</p>
<p><img class="alignnone size-full wp-image-314" title="Election2011" src="http://www.mattcarson.ca/wp-content/uploads/2011/05/Election2011.jpg" alt="" width="626" height="78" /></p>
<p>Election 2011 &#8211;  Branding for the 2011 Canadian federal election coverage, Sympatico News</p>
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		<title>Sympatico Starbucks wi-fi page</title>
		<link>http://www.mattcarson.ca/featured/sympatico-starbucks-wi-fi-page</link>
		<comments>http://www.mattcarson.ca/featured/sympatico-starbucks-wi-fi-page#comments</comments>
		<pubDate>Sat, 28 May 2011 17:11:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=303</guid>
		<description><![CDATA[Starbucks now offers free wi-fi for all customers provided by Bell Canada. I designed the landing page that users see when they first load their device up on the network. The point of the page was to deliver the great content Sympatico.ca has to offer to the Starbucks users once they log in.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-304" title="Sympatico_Starbucks" src="http://www.mattcarson.ca/wp-content/uploads/2011/05/Sympatico_Starbucks.jpg" alt="" width="603" height="438" /></p>
<p>Starbucks now offers free wi-fi for all customers provided by Bell Canada. I designed the landing page that users see when they first load their device up on the network. The point of the page was to deliver the great content Sympatico.ca has to offer to the Starbucks users once they log in.</p>
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		</item>
		<item>
		<title>About Matt Carson</title>
		<link>http://www.mattcarson.ca/about/about-matt-carson</link>
		<comments>http://www.mattcarson.ca/about/about-matt-carson#comments</comments>
		<pubDate>Tue, 17 Feb 2009 02:24:33 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
				<category><![CDATA[About]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=112</guid>
		<description><![CDATA[I am Matt Carson, a Toronto based web &#38; graphic designer with over 7 years of marketing, advertising, and design experience creating work for some of the top brands in North America. Currently I am a full-time employee of Bell Sympatico working as the sole web designer. There I am tasked with developing creative marketing [...]]]></description>
			<content:encoded><![CDATA[<p>I am Matt Carson, a Toronto based web &amp; graphic designer with over 7 years of marketing, advertising, and design experience creating work for some of the top brands in North America.</p>
<p>Currently I am a full-time employee of Bell Sympatico working as the sole web designer. There I am tasked with developing  creative marketing &amp; advertising campaigns as well as working with the content producers to maintain the overall look and feel of Sympatico.ca and the various other internal properties.</p>
<p>I also run a successful freelance design business which has afforded me the opportunity to work with a wider array of exciting new clients. Through this business I expend my extra creative energy creating websites and identities for companies of all sizes.</p>
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		<title>Discovery Channel</title>
		<link>http://www.mattcarson.ca/featured/discovery-channel</link>
		<comments>http://www.mattcarson.ca/featured/discovery-channel#comments</comments>
		<pubDate>Mon, 02 Feb 2009 01:39:00 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[XHTML]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=182</guid>
		<description><![CDATA[The Discovery Channel re-launched it's website February 1st 2009 showcasing the fresh new look, improved usability, and increased functionality. The goals of the new design was to change formats from the old blog style format to one that employs a more modular content that is better optimized for ease of browsing.]]></description>
			<content:encoded><![CDATA[<h2>Discovery Channel</h2>
<p>The Discovery Channel re-launched it&#8217;s website February 1st 2009 showcasing the fresh new look, improved usability, and increased functionality. The goals of the new design was to change formats from the old blog style format to one that employs a more modular content that is better optimized for ease of browsing.<br />
<BR><br />
<img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/disco_lrg.jpg" alt="disco_lrg" title="disco_lrg" width="626" height="300" class="alignnone size-full wp-image-193" /><br />
<BR><br />
<img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/disco_lrg2.jpg" alt="disco_lrg2" title="disco_lrg2" width="626" height="300" class="alignnone size-full wp-image-214" /></p>
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		<title>Delta Urban</title>
		<link>http://www.mattcarson.ca/featured/delta-urban</link>
		<comments>http://www.mattcarson.ca/featured/delta-urban#comments</comments>
		<pubDate>Mon, 02 Jun 2008 01:33:32 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[XHTML]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=179</guid>
		<description><![CDATA[Delta Urban Delta Urban Inc. is a performance driven company that provides strategic and technical advice to assist in various components of the land acquisition and development approvals process. Based out of Vaughan, Ontario, our projects span the Greater Toronto Area and much of South Central Ontario &#160;]]></description>
			<content:encoded><![CDATA[<h2>Delta Urban</h2>
<h2><img class="alignnone size-full wp-image-326" title="du_lrg" src="http://www.mattcarson.ca/wp-content/uploads/2008/06/du_lrg.jpg" alt="" width="626" height="300" /></h2>
<p>Delta Urban Inc. is a performance driven company that provides strategic and technical advice to assist in various components of the land acquisition and development approvals process.</p>
<p>Based out of Vaughan, Ontario, our projects span the Greater Toronto Area and much of South Central Ontario</p>
<p><img class="alignnone size-full wp-image-325" title="du_lrg2" src="http://www.mattcarson.ca/wp-content/uploads/2008/06/du_lrg21.jpg" alt="" width="626" height="300" /></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Designs 1st</title>
		<link>http://www.mattcarson.ca/featured/designs-1st</link>
		<comments>http://www.mattcarson.ca/featured/designs-1st#comments</comments>
		<pubDate>Thu, 01 May 2008 20:06:06 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Designs 1st]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Luke Kilpatrick]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=5</guid>
		<description><![CDATA[Designs 1st  (formally Dezines Plus) a design/construction company that was established in 1990 to better serve the needs of people building custom homes or remodeling. Their clients take advantage of our proven system to remain in control of their project, build a quality home and save thousands of dollars.

The newly renamed company requested my services for a re-brand and online re-facing of their current website. After creating the new logos I began working with <a href="http://www.lukek.ca/" target="_blank">Luke Kilpatrick</a>, the developer, to design a website that would skin the <a href="http://www.broadchoice.com/" target="_blank">Broadchoice</a> development platform.]]></description>
			<content:encoded><![CDATA[<h2>Designs 1st</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/d1st_lrg.jpg" alt="d1st_lrg" title="d1st_lrg" width="626" height="300" class="alignnone size-full wp-image-188" /></p>
<p>Designs 1st  (formally Dezines Plus) a design/construction company that was established in 1990 to better serve the needs of people building custom homes or remodeling. Their clients take advantage of our proven system to remain in control of their project, build a quality home and save thousands of dollars.</p>
<p>The newly renamed company requested my services for a re-brand and online re-facing of their current website. After creating the new logos I began working with <a href="http://www.lukek.ca/" target="_blank">Luke Kilpatrick</a>, the developer, to design a website that would skin the <a href="http://www.broadchoice.com/" target="_blank">Broadchoice</a> development platform.</p>
<p>I used dark earthy tones similar to what the company applies when creating homes for their customers in Southern California. Shades of brown and burgundy help emphasize the strength of the logo and body copy.</p>
<p>Another Designer was employed to work on the website since launch, and as a result the current online version of the website has some errors.<br />
<BR><br />
<img src="http://www.mattcarson.ca/wp-content/uploads/2008/06/d1st_lrg2.jpg" alt="d1st_lrg2" title="d1st_lrg2" width="626" height="300" class="alignnone size-full wp-image-238" /></p>
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		<title>Taking Shape Poetry</title>
		<link>http://www.mattcarson.ca/featured/taking-shape-poetry</link>
		<comments>http://www.mattcarson.ca/featured/taking-shape-poetry#comments</comments>
		<pubDate>Fri, 07 Mar 2008 01:22:18 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[XHTML]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=168</guid>
		<description><![CDATA[Taking Shape Poetry Edward Carson&#8217;s linked poems praise at once the logic of love and the place of love. Taking Shape combines his elegance of style and imagination (think of a musical composition) with the immediacy of the erotic. A rare performance. Robert Kroetsch, author of The Hornbooks of Rita K Ed Carson’s Taking Shape is a gem. [...]]]></description>
			<content:encoded><![CDATA[<h2>Taking Shape Poetry</h2>
<p><img class="alignnone size-full wp-image-198" title="takingshape_lrg" src="http://www.mattcarson.ca/wp-content/uploads/2008/03/takingshape_lrg.jpg" alt="takingshape_lrg" width="626" height="300" /></p>
<p>Edward Carson&#8217;s linked poems praise at once the logic of love and the place of love. <em>Taking Shape</em> combines his elegance of style and imagination (think of a musical composition) with the immediacy of the erotic. A rare performance.</p>
<p>Robert Kroetsch, author of <em>The Hornbooks of Rita K</em></p>
<p>Ed Carson’s <em>Taking Shape</em> is a gem. In this new book of interconnected poems, in an attempt to name what love is, to give it a shape that can be grasped, like a metaphysical lapidarist he facets and re-facets it&#8217;s language so that the light it reveals refracts and reflects within it and &#8220;exceeds its reason for being&#8221;. “We come away believing in the shape of something with no shape at all.”</p>
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		<title>Animal Planet</title>
		<link>http://www.mattcarson.ca/featured/animal-planet</link>
		<comments>http://www.mattcarson.ca/featured/animal-planet#comments</comments>
		<pubDate>Fri, 02 Mar 2007 01:18:15 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[XHTML]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=165</guid>
		<description><![CDATA[Animal Planet]]></description>
			<content:encoded><![CDATA[<h2>Animal Planet</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/ap_lrg.jpg" alt="ap_lrg" title="ap_lrg" width="626" height="300" class="alignnone size-full wp-image-187" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Discovery Civilization</title>
		<link>http://www.mattcarson.ca/featured/discovery-civilization</link>
		<comments>http://www.mattcarson.ca/featured/discovery-civilization#comments</comments>
		<pubDate>Fri, 02 Mar 2007 01:15:32 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[XHTML]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=163</guid>
		<description><![CDATA[Discovery Civilization]]></description>
			<content:encoded><![CDATA[<h2>Discovery Civilization</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/discociv_lrg.jpg" alt="discociv_lrg" title="discociv_lrg" width="626" height="300" class="alignnone size-full wp-image-194" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Morrison Recordings</title>
		<link>http://www.mattcarson.ca/featured/morrison-recordings</link>
		<comments>http://www.mattcarson.ca/featured/morrison-recordings#comments</comments>
		<pubDate>Mon, 12 Jun 2006 01:09:35 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Morrison Recordings]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=155</guid>
		<description><![CDATA[Morrison Recordings]]></description>
			<content:encoded><![CDATA[<h2>Morrison Recordings</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/morrison_lrg.jpg" alt="morrison_lrg" title="morrison_lrg" width="626" height="300" class="alignnone size-full wp-image-190" /></p>
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