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	<title>Matt Carson - Web Designer</title>
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	<link>http://www.mattcarson.ca</link>
	<description>Web, Graphic, &#38; Flash Design</description>
	<pubDate>Thu, 25 Mar 2010 02:57:17 +0000</pubDate>
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		<title>About Matt Carson</title>
		<link>http://www.mattcarson.ca/about/about-matt-carson</link>
		<comments>http://www.mattcarson.ca/about/about-matt-carson#comments</comments>
		<pubDate>Tue, 17 Feb 2009 02:24:33 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
		
		<category><![CDATA[About]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=112</guid>
		<description><![CDATA[I am Matt Carson, a Toronto based web &#38; graphic designer with over 7 years of marketing, advertising, and design experience creating work for some of the top brands in North America.
Currently I am a full-time employee of Bell Sympatico working as the sole web designer. There I am tasked with developing  creative marketing [...]]]></description>
			<content:encoded><![CDATA[<p>I am Matt Carson, a Toronto based web &amp; graphic designer with over 7 years of marketing, advertising, and design experience creating work for some of the top brands in North America.</p>
<p>Currently I am a full-time employee of Bell Sympatico working as the sole web designer. There I am tasked with developing  creative marketing &amp; advertising campaigns as well as working with the content producers to maintain the overall look and feel of Sympatico.ca and the various other internal properties.</p>
<p>I also run a successful freelance design business which has afforded me the opportunity to work with a wider array of exciting new clients. Through this business I expend my extra creative energy creating websites and identities for companies of all sizes.</p>
]]></content:encoded>
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		<title>Discovery Channel</title>
		<link>http://www.mattcarson.ca/featured/discovery-channel</link>
		<comments>http://www.mattcarson.ca/featured/discovery-channel#comments</comments>
		<pubDate>Mon, 02 Feb 2009 01:39:00 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[CSS]]></category>

		<category><![CDATA[Flash]]></category>

		<category><![CDATA[Web Design]]></category>

		<category><![CDATA[XHTML]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=182</guid>
		<description><![CDATA[The Discovery Channel re-launched it's website February 1st 2009 showcasing the fresh new look, improved usability, and increased functionality. The goals of the new design was to change formats from the old blog style format to one that employs a more modular content that is better optimized for ease of browsing.]]></description>
			<content:encoded><![CDATA[<h2>Discovery Channel</h2>
<p>The Discovery Channel re-launched it&#8217;s website February 1st 2009 showcasing the fresh new look, improved usability, and increased functionality. The goals of the new design was to change formats from the old blog style format to one that employs a more modular content that is better optimized for ease of browsing.<br />
<BR><br />
<img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/disco_lrg.jpg" alt="disco_lrg" title="disco_lrg" width="626" height="300" class="alignnone size-full wp-image-193" /><br />
<BR><br />
<img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/disco_lrg2.jpg" alt="disco_lrg2" title="disco_lrg2" width="626" height="300" class="alignnone size-full wp-image-214" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mattcarson.ca/featured/discovery-channel/feed</wfw:commentRss>
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		<item>
		<title>Delta Urban</title>
		<link>http://www.mattcarson.ca/featured/delta-urban</link>
		<comments>http://www.mattcarson.ca/featured/delta-urban#comments</comments>
		<pubDate>Mon, 02 Jun 2008 01:33:32 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[CSS]]></category>

		<category><![CDATA[Flash]]></category>

		<category><![CDATA[Web Design]]></category>

		<category><![CDATA[XHTML]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=179</guid>
		<description><![CDATA[Delta Urban



]]></description>
			<content:encoded><![CDATA[<h2>Delta Urban</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/du_lrg.jpg" alt="du_lrg" title="du_lrg" width="626" height="300" class="alignnone size-full wp-image-192" /><br />
<BR><br />
<img src="http://www.mattcarson.ca/wp-content/uploads/2008/06/du_lrg2.jpg" alt="du_lrg2" title="du_lrg2" width="626" height="300" class="alignnone size-full wp-image-237" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mattcarson.ca/featured/delta-urban/feed</wfw:commentRss>
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		<title>Designs 1st</title>
		<link>http://www.mattcarson.ca/featured/designs-1st</link>
		<comments>http://www.mattcarson.ca/featured/designs-1st#comments</comments>
		<pubDate>Thu, 01 May 2008 20:06:06 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[Designs 1st]]></category>

		<category><![CDATA[Logo]]></category>

		<category><![CDATA[Luke Kilpatrick]]></category>

		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=5</guid>
		<description><![CDATA[Designs 1st  (formally Dezines Plus) a design/construction company that was established in 1990 to better serve the needs of people building custom homes or remodeling. Their clients take advantage of our proven system to remain in control of their project, build a quality home and save thousands of dollars.

The newly renamed company requested my services for a re-brand and online re-facing of their current website. After creating the new logos I began working with <a href="http://www.lukek.ca/" target="_blank">Luke Kilpatrick</a>, the developer, to design a website that would skin the <a href="http://www.broadchoice.com/" target="_blank">Broadchoice</a> development platform.]]></description>
			<content:encoded><![CDATA[<h2>Designs 1st</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/d1st_lrg.jpg" alt="d1st_lrg" title="d1st_lrg" width="626" height="300" class="alignnone size-full wp-image-188" /></p>
<p>Designs 1st  (formally Dezines Plus) a design/construction company that was established in 1990 to better serve the needs of people building custom homes or remodeling. Their clients take advantage of our proven system to remain in control of their project, build a quality home and save thousands of dollars.</p>
<p>The newly renamed company requested my services for a re-brand and online re-facing of their current website. After creating the new logos I began working with <a href="http://www.lukek.ca/" target="_blank">Luke Kilpatrick</a>, the developer, to design a website that would skin the <a href="http://www.broadchoice.com/" target="_blank">Broadchoice</a> development platform.</p>
<p>I used dark earthy tones similar to what the company applies when creating homes for their customers in Southern California. Shades of brown and burgundy help emphasize the strength of the logo and body copy.</p>
<p>Another Designer was employed to work on the website since launch, and as a result the current online version of the website has some errors.<br />
<BR><br />
<img src="http://www.mattcarson.ca/wp-content/uploads/2008/06/d1st_lrg2.jpg" alt="d1st_lrg2" title="d1st_lrg2" width="626" height="300" class="alignnone size-full wp-image-238" /></p>
]]></content:encoded>
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		<title>Taking Shape Poetry</title>
		<link>http://www.mattcarson.ca/featured/taking-shape-poetry</link>
		<comments>http://www.mattcarson.ca/featured/taking-shape-poetry#comments</comments>
		<pubDate>Fri, 07 Mar 2008 01:22:18 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[CSS]]></category>

		<category><![CDATA[Web Design]]></category>

		<category><![CDATA[XHTML]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=168</guid>
		<description><![CDATA[Taking Shape Poetry

]]></description>
			<content:encoded><![CDATA[<h2>Taking Shape Poetry</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2008/03/takingshape_lrg.jpg" alt="takingshape_lrg" title="takingshape_lrg" width="626" height="300" class="alignnone size-full wp-image-198" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mattcarson.ca/featured/taking-shape-poetry/feed</wfw:commentRss>
		</item>
		<item>
		<title>Animal Planet</title>
		<link>http://www.mattcarson.ca/featured/animal-planet</link>
		<comments>http://www.mattcarson.ca/featured/animal-planet#comments</comments>
		<pubDate>Fri, 02 Mar 2007 01:18:15 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[CSS]]></category>

		<category><![CDATA[Flash]]></category>

		<category><![CDATA[Web Design]]></category>

		<category><![CDATA[XHTML]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=165</guid>
		<description><![CDATA[Animal Planet

]]></description>
			<content:encoded><![CDATA[<h2>Animal Planet</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/ap_lrg.jpg" alt="ap_lrg" title="ap_lrg" width="626" height="300" class="alignnone size-full wp-image-187" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mattcarson.ca/featured/animal-planet/feed</wfw:commentRss>
		</item>
		<item>
		<title>Discovery Civilization</title>
		<link>http://www.mattcarson.ca/featured/discovery-civilization</link>
		<comments>http://www.mattcarson.ca/featured/discovery-civilization#comments</comments>
		<pubDate>Fri, 02 Mar 2007 01:15:32 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[CSS]]></category>

		<category><![CDATA[Flash]]></category>

		<category><![CDATA[Web Design]]></category>

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		<guid isPermaLink="false">http://www.mattcarson.ca/?p=163</guid>
		<description><![CDATA[Discovery Civilization

]]></description>
			<content:encoded><![CDATA[<h2>Discovery Civilization</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/discociv_lrg.jpg" alt="discociv_lrg" title="discociv_lrg" width="626" height="300" class="alignnone size-full wp-image-194" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mattcarson.ca/featured/discovery-civilization/feed</wfw:commentRss>
		</item>
		<item>
		<title>Morrison Recordings</title>
		<link>http://www.mattcarson.ca/featured/morrison-recordings</link>
		<comments>http://www.mattcarson.ca/featured/morrison-recordings#comments</comments>
		<pubDate>Mon, 12 Jun 2006 01:09:35 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Logo]]></category>

		<category><![CDATA[Morrison Recordings]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=155</guid>
		<description><![CDATA[Morrison Recordings

]]></description>
			<content:encoded><![CDATA[<h2>Morrison Recordings</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/morrison_lrg.jpg" alt="morrison_lrg" title="morrison_lrg" width="626" height="300" class="alignnone size-full wp-image-190" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mattcarson.ca/featured/morrison-recordings/feed</wfw:commentRss>
		</item>
		<item>
		<title>British Pension Consultants</title>
		<link>http://www.mattcarson.ca/featured/british-pension-consultants</link>
		<comments>http://www.mattcarson.ca/featured/british-pension-consultants#comments</comments>
		<pubDate>Fri, 14 Apr 2006 01:12:26 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[CSS]]></category>

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		<guid isPermaLink="false">http://www.mattcarson.ca/?p=160</guid>
		<description><![CDATA[British Pension Consultants

]]></description>
			<content:encoded><![CDATA[<h2>British Pension Consultants</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/britpens_lrg.jpg" alt="britpens_lrg" title="britpens_lrg" width="626" height="300" class="alignnone size-full wp-image-191" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mattcarson.ca/featured/british-pension-consultants/feed</wfw:commentRss>
		</item>
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		<title>Montana Ridge Enterprises</title>
		<link>http://www.mattcarson.ca/featured/montana-ridge-enterprises</link>
		<comments>http://www.mattcarson.ca/featured/montana-ridge-enterprises#comments</comments>
		<pubDate>Sat, 16 Jul 2005 01:17:08 +0000</pubDate>
		<dc:creator>MattC</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Work]]></category>

		<category><![CDATA[CSS]]></category>

		<category><![CDATA[Montana Ridge]]></category>

		<category><![CDATA[Web Design]]></category>

		<category><![CDATA[XHTML]]></category>

		<guid isPermaLink="false">http://www.mattcarson.ca/?p=74</guid>
		<description><![CDATA[Founded in 1999 to address marketing needs for the publishing and small/medium sized business sectors, Montana Ridge combines Parmjit Parmar's extensive internet, film and information technology experience with dynamic ideas for marketing. She gives relevant advice and gets phenomenal results.

Parmjit came to me in Summer 2005 to help her launch her company on the internet. Already a successful publicist and marketer, Parmjt was hoping to spread the word about her company hoping to draw a wider range of clients to her company. ]]></description>
			<content:encoded><![CDATA[<h2>Montana Ridge Enterprises</h2>
<p><img src="http://www.mattcarson.ca/wp-content/uploads/2009/02/montana_lrg.jpg" alt="montana_lrg" title="montana_lrg" width="626" height="300" class="alignnone size-full wp-image-189" /><BR><BR></p>
<p>Founded in 1999 to address marketing needs for the publishing and small/medium sized business sectors, Montana Ridge combines Parmjit Parmar&#8217;s extensive internet, film and information technology experience with dynamic ideas for marketing. She gives relevant advice and gets phenomenal results.</p>
<p>Parmjit came to me in Summer 2005 to help her launch her company on the internet. Already a successful publicist and marketer, Parmjt was hoping to spread the word about her company hoping to draw a wider range of clients to her company. She required a simple but elegant design to display her accomplishments, services, and contact information, and I did my best to facilitate that. the header incorporates her mountain range logo and masthead which I extended into the design by the accent colours used.</p>
<p>Montana Ridge has continued to grow in the last 4 years and since then the website has been modified by another designer, but still employs the same basic design I provided for her in 2005.</p>
]]></content:encoded>
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